Early in 2008, workers at a government-owned textile factory in the Egyptian mill town of El-Mahalla el-Kubra announced that they were going on strike on the first Sunday in April to protest high food prices and low wages. They caught the attention of a group of tech-savvy young people an hour's drive to the south in the capital city of Cairo, who started a Facebook group to organize protests and strikes on April 6 throughout Egypt in solidarity with the mill workers. To their shock, the page quickly acquired some 70,000 followers.
But what worked so smoothly online proved much more difficult on the street. Police occupied the factory in Mahalla and headed off the strike. The demonstrations there turned violent: Protesters set fire to buildings, and police started shooting, killing at least two people. The solidarity protests around Egypt, meanwhile, fizzled out, in most places blocked by police. The Facebook organizers had never agreed on tactics, whether Egyptians should stay home or fill the streets in protest. People knew they wanted to do something. But no one had a clear idea of what that something was.